You've probably seen photographer Seth Casteel's photos of dogs diving under water. They charmed everyone when they went viral in February.
But there's more to the story than just a bunch of random photos getting dumped on Reddit.
In fact, the diving dogs took 15 years to become an overnight success.
And since February, they've gotten ad contracts and a book deal.
Here's how it happened.
It started in 1997, when Jill Reger — an advertising photographer by trade — began experimenting underwater with black-and-white film that shoots in infra-red.
When the film is processed through blue and yellow sepia toners, it produces these amazingly deep colors.
This was a yellow lab named Buoy. "When I got the results back they seemed so perfect to me I didn't see any reason to do it again," Reger said. Her photos and negatives went into a storage locker—for more than a decade ...
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